Greg is the CDO and co-founder of For the past 10 years, he’s been focused on helping companies innovate by understanding consumer behavior. By deploying a number of research techniques, Greg extracts consumer insights to drive product innovation and strategies for his clients. 

Greg is also the CEO and co-founder of Blockchain Global Capital, an investment fund that was launched in 2021, helping accredited investors maximize exposure to good projects with solid backing and known industry names. BGC's combines their extensive background in hedging strategies, traditional wealth management and cryptocurrencies to help mitigate their investor's risks.  


Greg was also a partner at Frequency Group, a firm aimed at helping companies optimize LTV via multiple factors including business planning and technology strategy. Since 2017, Frequency Group has provided guidance to companies seeking to incorporate cryptocurrency and blockchain into their core business.


Prior to that, Greg ran the user experience & research lab for Beachbody’s digital division (Beachbody on Demand), where he provided consumer insights to both executives and product teams, leading to 14 successful MVP launches. Beachbody on Demand grew to one million subscribers and $100M revenue in the first 18 months.